Users will soon have a new feature that allows them to cut down on the quantity of AI-made media appearing in their feeds. This move comes as the service revealed that it now features more than 1 bn AI videos.
Pilot Phase and Launch
The new functionality is being tested over the coming weeks before a full-scale release. This advancement comes amid a increase in content created by AI, spurred by emerging content generation software.
AI Content on Other Platforms
Recent reports that approximately 10% of the most rapidly expanding content creators on a competing service exclusively feature content made by AI. A large amount of this material is classified as mass-produced AI material, a phrase for substandard, mass-produced content that is typically nonsensical or surreal.
Our research shows that numerous viewers appreciate content made with AI tools, ranging from digital art to informative clips, and we intend to offer the community the option to adjust the amount of that, based on their own choices,” commented a platform representative.
AI on the Platform
TikTok disclosed that there are now over a billion videos on its app identified as artificially created. Collectively, over 100 mn media items are uploaded to the platform each day, making clips made by AI a minor percentage of its overall inventory.
User Control Features
Viewers will be capable of decrease or raise the amount of AI-generated videos they watch by using the “manage topic” setting in the app and selecting AI-made media. Additional categories that currently be modified under the filter cover current affairs, fashion, beauty, and movement.
Content Labeling and Policies
Its guidelines require content makers to tag lifelike artificially created content, and it forbids malicious deepfakes of public figures or emergencies. Any believable artificial content that is unmarked can be removed under its user guidelines.
Furthermore, the platform will now add an AI-generated tag to content made using its built-in AI features, or flagged by an cross-platform project for recognizing artificial media. This action is intended to deter users from trying to circumvent the disclosure requirement.
Educational Initiatives
TikTok is additionally introducing a $2m educational fund for specialists and groups to produce informative material about using AI responsibly. This program will support non-profit groups focused on educating computer science.
Platform Protection
TikTok has supported its content review process, amid debate over plans to lay off hundreds of safety staff in Britain. It is planning to cut hundreds of positions in its user protection team in the UK capital, with worker representatives and internet security professionals raising concerns that staff are being displaced by machine-led review.
A trust and safety lead stated that human moderation would still have a role, but automated tools can protect employees by filtering out the most distressing content prior to it gets reviewed by humans. The company stated a significant reduction in explicit and harmful content reviewed by content reviewers over the past year due to the use of its machine learning processes.
We believe it is crucial to combine people and machines to keep the platform safe,” the official commented. “We’ll have people as involved in the system, but we further consider it’s highly necessary to reduce exposure to harmful content as quickly as possible, which is where a extensive automated help is really helping us process content quickly.”
